The founding members of Brown University’s data science club asked me to create the club's Brand Identity. They aim to connect students, faculty, and industries to create a hub for opportunities related to Data Science and Machine Learning in Brown University's undergraduate community and beyond. Instead of focusing on the computer science aspect, the faces on the logo symbolize the diversity of the community. The core of their activity is having fun while problem-solving with data science, and it's well reflected in the merchandise and graphics. Tech can be human too!

Events photography courtesy of Brown Data Science.

Brown Data Science

  • Logo
    Brand identity
    Merchandise
    Brand’s tone of voice

  • Brown University’s Data Science Club
    Karthik Harihar Reddy B., Co-Founder
    Tiffany Citra, Co-Founder

  • Rhodes Island, USA

Project details

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